How to Embed Testimonials on Your Website

Getting testimonials is one problem. Getting them onto your website so they actually influence people is a different one. A testimonial sitting in a Google Doc or a screenshot folder is doing nothing for you.

This guide covers every realistic option — from pasting HTML manually to one-line embeds — across the platforms freelancers actually use.

Where testimonials should actually live on your site

Before the how, the where matters more than most people realise. A dedicated testimonials page buried in your nav is one of the least effective places to put them. Nobody navigates there.

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Homepage — above the fold

This is where trust is built or lost. A strong testimonial near your main CTA directly increases signups and enquiries.

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Homepage — near the pricing section

People hesitate most just before they commit. A testimonial at this exact point addresses the last objection.

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Portfolio or case study pages

Match the testimonial to the project. A designer testimonial on a design project page is far more credible than a generic wall.

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Proposals and pitch decks

Not a website placement but the most direct conversion context. One relevant testimonial in a proposal can close a deal.

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Contact or booking pages

People filling in a form are already interested. A testimonial here confirms they are making the right call.

The one-line option that works on every platform

If you collect testimonials with Proveify, embedding them anywhere takes one line of code. Paste this wherever you want your testimonials to appear:

Embed code

<iframe src="https://proveify.app/widget/YOUR-USER-ID" width="100%" height="500" frameborder="0" style="border:none;border-radius:16px;"></iframe>

Replace YOUR-USER-ID with your ID from the Proveify dashboard. The widget updates automatically whenever a new testimonial is approved — no need to touch your website again.

Platform-by-platform instructions

Webflow

1. Open your project in the Webflow Designer

2. Drag an Embed element onto your page where you want testimonials to appear

3. Double-click the embed block and paste the iframe code

4. Click Save and close — then publish your site

The Embed element is in the Add panel under Components.

WordPress

1. Open the page you want to edit in the Block Editor

2. Add a Custom HTML block (search for it in the block inserter)

3. Paste the iframe code into the HTML block

4. Click Update or Publish

If you use Elementor or Divi, look for an HTML widget — same approach.

Framer

1. In Framer, press I to open the Insert menu

2. Search for Embed and drag it onto your canvas

3. In the right panel under Embed, paste your iframe URL (just the src value, not the full tag)

4. Resize the embed block to fit your layout and publish

Framer takes the URL directly — use just the https://proveify.app/widget/YOUR-USER-ID part.

Carrd

1. Click the + button to add a new element

2. Choose Embed from the element types

3. Set the type to Code and paste the full iframe tag

4. Save and publish

Embed elements require Carrd Pro. If you are on the free plan you will need to upgrade.

Squarespace

1. Edit the page where you want testimonials

2. Click the + to add a block and choose Code

3. Paste the iframe code into the code block

4. Click Apply and save the page

Code blocks require a Business plan or higher on Squarespace.

</>

Any HTML site

Open your HTML file and paste the iframe code wherever you want testimonials to appear — between sections, at the bottom of a page, or inline with other content.

<!-- Testimonials section -->
<iframe src="https://proveify.app/widget/YOUR-ID"
  width="100%" height="500"
  frameborder="0"
  style="border:none;border-radius:16px;">
</iframe>

Tips for making embedded testimonials convert better

✓

Put them near your CTA, not below your footer

Most freelancers bury testimonials at the bottom. The highest-converting placement is directly above or beside your main call to action.

✓

Three to five is the sweet spot

Fewer than three looks thin. More than eight and people stop reading. Three to five well-chosen testimonials outperform a wall of twenty generic ones.

✓

Match the testimonial to the audience

If you work with startups and agencies, show testimonials from both. If a prospect sees someone like themselves in your testimonials, conversion goes up significantly.

✓

Make sure they load fast

The Proveify widget is lightweight but any embed adds load time. Place it below the fold so it does not block your initial page render.

Collect testimonials and embed them in minutes.

Proveify collects, polishes, and displays your testimonials with one line of code. Free plan available.

Create your first usable testimonial →